East Zone represents the rich cultural, traditional, agricultural, and handicraft heritage of Eastern India. The region is known for its traditional handlooms, silk, tribal crafts, paintings, bamboo and cane products, tea, spices, and unique agricultural produce.
East Zone – Geographycal Indegration (GI) showcases India's diverse regional products originating from the districts of Eastern India. From the world-renowned silks and handloom textiles of West Bengal and Bihar, the intricate Pattachitra and traditional crafts of Odisha, to the bamboo, cane, tribal handicrafts, tea, spices, rice, fruits, and natural products of the Northeast, every product reflects the unique identity and craftsmanship of its region.
The ODOP collection promotes local artisans, traditional skills, rural entrepreneurship, indigenous products, and district-level specialties, connecting them with customers across India and global markets.
